Simple Web Marketing Attribution - Complete Description
Category: WordPress Plugins • Platform: PHP
The Simple Web Marketing Attribution captures attribution data from users visiting your site, including UTM parameters and referrer information. It stores this data in the visitor’s browser local storage and automatically populates hidden fields in your WordPress forms.
This plugin provides a straightforward way to track and store marketing attribution data from your website visitors. It captures common attribution parameters like UTM source, medium, campaign, term, and content, as well as the referrer URL. This information is stored to help you understand where your website traffic is coming from and which marketing channels are most effective.
The plugin includes:
- A lightweight JavaScript file to capture url attribution data from the browser.
- An admin dashboard to view instructions for using the plugin.
- A UTM tag generator and logging tool.
- A HubSpot proxy to forward attribution data to your HubSpot account.
- Tested with HubSpot, Contact Form 7, WPForms, and Ninja Forms.
External services
This plugin utilizes the HubSpot Forms API to provide advanced attribution tracking for HubSpot forms.
- Service: HubSpot Forms API (provided by HubSpot, Inc.)
- Purpose: To submit form data and associated marketing attribution metadata (UTM parameters, referrer) from your site to your HubSpot portal when the HubSpot Proxy feature is used.
- Data Sent: When a visitor submits a form configured with our tracking, the plugin sends the form field values (user-provided input), the page URL, the page title, and captured attribution data (UTM source, medium, campaign, term, content, and full attribution log).
- Terms & Privacy: This service is subject to HubSpot’s Terms of Service and Privacy Policy.
